As 2017 is wrapping up, I’d love to know your thoughts about the your eCommerce business and your world of digital commerce. I have a quick, 10-question survey. To sweeten the deal, we’ll randomly pick a participant to win a $1000 thank-you gift.
I had the pleasure of chatting again with tEDMagazine on the importance of investing now in improving your competitive advantages. So far, Amazon’s impact on electrical distribution has been largely anecdotal—with one or two customers or bids lost to the online giant here and there—but what happens if the current economic cycle takes a dip? […]
UK eCommerce expert Chloe Thomas has launched her first B2B-focused book. Targeted to manufacturers and distributors, the book walks through four stages to eCommerce success:
Amazon, the 800 lbs gorilla/elephant in the room/Goliath, is a threat to distributors today. It will be more so in the future. In this conversation with tED Magazine, I talk about how that is, exactly. An excerpt: What Amazon is doing right now is more important than what they have already done…Amazon is focusing on […]
I had a chance to talk to tED Magazine about the challenges Amazon poses to independent distributors with their new Amazon Business Prime Shipping (launched November 2017). Here’s an excerpt: This is the biggest and scariest announcement we’ve seen from Amazon in the last several years and distributors should be terrified. Amazon has now extended […]
Sitting again with tED Magazine, this time to talk about your relationship with Google. Your customers are searching online – a considerable amount. Here’s why your customers’ searches are opportunities for you. An excerpt: When we have a question, we’re not trying to recall from memory. We go to the search engines to get our […]
In my third video with tED Magazine, Scott Costa, we get into the necessity and challenges for creating and resourcing your eCommerce business. An excerpt: When I used to speak on the topic of digital. I used to try to convince people that eCommerce was needed. It’s started to change. It’s not this thing that I […]
The online world and eCommerce baffles most business executives. In the past, executives viewed eCommerce as technical and seemed only the geekiest could manage it. Therefore, companies tasked IT with running the majority of the eCommerce business. In order to run your website like a DigitalBranch, you’ll want someone in place who is responsible for […]
How much should we spend on eCommerce? How do I make a case for the cost? How do I define return-on-investment? In my second video with tED Magazine, Scott Costa, I talk about thinking strategically about your eCommerce spend. Calculating ROI is not a one-to-one, it’s about increasing revenue, reducing margins and protecting your business from […]
What if your in-person experience matched your website? We imagine what it would be like for a customer interacting with a person like they interact with a website. Here’s what we think: Video image credit: https://www.webpagedepot.com/rexel
I had a chance to keynote the NAED Adventure conference with my business partner, Bob Lewis. We actually spoke for almost 4 hours talking about everything from How to Build an eCommerce Strategy, to building customer adoption. It was a fantastic conference. While there, I had a chance to sit down with the editor of […]
The benefit of the digital age is that we can do so much communication. However, what happens when your customers get stuck? How quickly can you help answer a question? And, what’s the value you can provide? Best practices: prominent toll-free number in the header and/or footer easy access to send an email live chat […]
One of the most common things I hear from distributors and manufacturers in the first couple of conversations is: We don’t know what we don’t know. First of all – it is okay – you are completely normal. How are you expected to understand what has taken some of us years to understand? To help you […]
US – A new study performed by Headinda Sand Research confirmed Monday that Millenials will in fact not change a thing in B2B companies. The study looked at manufacturers, distributors, and techology companies, then the study looked at their actual buyers, purchasing departments and researchers and concluded that Millenials past buying patterns and expectations apply […]
I had the pleasure to be interviewed by tED Magazine to respond to their recent article Amazon Business Vs. Large Distributors—What’s the Threat?. In this article, I talk about how distributors can compete with behemoths like Amazon Business. Along with my colleague Jason Hein at B2X Partners, we talk through the challenges Amazon faces in acquiring new businesses: […]
I sat down with the CEO of the digital platform software company BloomReach to discuss Amazon Business’ competitive threat to B2B. One year after launching, Amazon Business surpassed $1 billion in sales. As B2B commerce shifts to online, you are being forced to compete in unknown territory and in a fast-changing landscape. During this period […]
We love the Platt.com site. It is not sexy or cool. It even looks a little dated. So, why do we love it? Because it is hyper focused on the customer and helping them do their job. What’s Your Trade Slang? Landing on the Product Detail Page (PDP), there is a lot to talk about, but […]
Many of your customers will be using Google to search for your physical branch locations. In fact, when looking at most Distributors website analytics (like Google Analytics or PIWIK), the locations pages are often some of the most requested pages on your site!
Grainger has made significant site enhancements over the past few months to drive user registration and encourage users to sign in to use My Account functionality. Grainger recognizes the need to learn more about its customers and nurture those relationships to build long-term, repeat buyers by driving registration and sign in.
B2X Partners Launch DigitalBranch.co – First-of-its-kind Platform for Driving Independent Distributor E-Commerce Success New platform is an innovative approach to helping independent distributors in industrial, electrical, plumbing, PVF, janitorial/sanitation and HVAC drive their eCommerce business. Ashburn, VA (June 01, 2017) B2X Partners, a leading digital agency focused on B2B eCommerce for the independent distributor, launches […]