We love the Platt.com site. It is not sexy or cool. It even looks a little dated. So, why do we love it? Because it is hyper focused on the customer and helping them do their job. What’s Your Trade Slang? Landing on the Product Detail Page (PDP), there is a lot to talk about, but […]
B2B E-Commerce Best Practices
Below is a collection of articles on B2B E-Commerce Best Practices.
Many of your customers will be using Google to search for your physical branch locations. In fact, when looking at most Distributors website analytics (like Google Analytics or PIWIK), the locations pages are often some of the most requested pages on your site!
I have written and spoken many times on the value of the search box on a Distributors website. The fact is that when I look at the analytics of most of my customers, the most used function or feature of their sites is almost always the search box. Why? Because your customers want to find what […]
The Basics and Foundation of B2B E-commerce are simple to understand but hard to implement. In this video, learn how many distributors break down the problem of eCommerce within their organizations. The Foundations of B2B eCommerce As referenced in the video, if you haven’t already downloaded the guide to selecting eCommerce software, you can download […]
Most companies do not know how to buy software or technology. Politics, lousy practices, and an incomplete understanding of good decision-making taints the process. Bad decisions are being made every day by well-meaning people. E-commerce software is no different. I am not here to tell you what platforms are good, and which are not. That […]