In my third video with tED Magazine, Scott Costa, we get into the necessity and challenges for creating and resourcing your eCommerce business. An excerpt: When I used to speak on the topic of digital. I used to try to convince people that eCommerce was needed. It’s started to change. It’s not this thing that I […]
B2B E-Commerce Best Practices
Below is a collection of articles on B2B E-Commerce Best Practices.
The online world and eCommerce baffles most business executives. In the past, executives viewed eCommerce as technical and seemed only the geekiest could manage it. Therefore, companies tasked IT with running the majority of the eCommerce business. In order to run your website like a DigitalBranch, you’ll want someone in place who is responsible for […]
How much should we spend on eCommerce? How do I make a case for the cost? How do I define return-on-investment? In my second video with tED Magazine, Scott Costa, I talk about thinking strategically about your eCommerce spend. Calculating ROI is not a one-to-one, it’s about increasing revenue, reducing margins and protecting your business from […]
What if your in-person experience matched your website? We imagine what it would be like for a customer interacting with a person like they interact with a website. Here’s what we think: Video image credit: https://www.webpagedepot.com/rexel
I had a chance to keynote the NAED Adventure conference with my business partner, Bob Lewis. We actually spoke for almost 4 hours talking about everything from How to Build an eCommerce Strategy, to building customer adoption. It was a fantastic conference. While there, I had a chance to sit down with the editor of […]