In May 2017, Grainger soft-launched a new site called Gamut.com. The site is radically different than the parent site Grainger.com – with a product-focused design. In January 2018, on Grainger’s Q4 2017 Earnings Call, CEO D. G. Macpherson said: In 2017, we also launched a new R&D website called Gamut, with a new way to think […]
B2B E-Commerce Best Practices
Below is a collection of articles on B2B E-Commerce Best Practices.
I had the pleasure with talking to tED Magazine about the challenges and opportunities in B2B ecommerce. Here’s an excerpt from that article: As business-to-business (B2B) e-commerce grows, the need for effective SEO has become that much more important. After all, there are just 12 ranked sites on the first page of any Google Search, […]
UK eCommerce expert Chloe Thomas has launched her first B2B-focused book. Targeted to manufacturers and distributors, the book walks through four stages to eCommerce success:
In my third video with tED Magazine, Scott Costa, we get into the necessity and challenges for creating and resourcing your eCommerce business. An excerpt: When I used to speak on the topic of digital. I used to try to convince people that eCommerce was needed. It’s started to change. It’s not this thing that I […]
The online world and eCommerce baffles most business executives. In the past, executives viewed eCommerce as technical and seemed only the geekiest could manage it. Therefore, companies tasked IT with running the majority of the eCommerce business. In order to run your website like a DigitalBranch, you’ll want someone in place who is responsible for […]