What if your in-person experience matched your website? We imagine what it would be like for a customer interacting with a person like they interact with a website. Here’s what we think: Video image credit: https://www.webpagedepot.com/rexel
B2B E-Commerce Best Practices
Below is a collection of articles on B2B E-Commerce Best Practices.
I had a chance to keynote the NAED Adventure conference with my business partner, Bob Lewis. We actually spoke for almost 4 hours talking about everything from How to Build an eCommerce Strategy, to building customer adoption. It was a fantastic conference. While there, I had a chance to sit down with the editor of […]
The benefit of the digital age is that we can do so much communication. However, what happens when your customers get stuck? How quickly can you help answer a question? And, what’s the value you can provide? Best practices: prominent toll-free number in the header and/or footer easy access to send an email live chat […]
One of the most common things I hear from distributors and manufacturers in the first couple of conversations is: We don’t know what we don’t know. First of all – it is okay – you are completely normal. How are you expected to understand what has taken some of us years to understand? To help you […]
We love the Platt.com site. It is not sexy or cool. It even looks a little dated. So, why do we love it? Because it is hyper focused on the customer and helping them do their job. What’s Your Trade Slang? Landing on the Product Detail Page (PDP), there is a lot to talk about, but […]