The benefit of the digital age is that we can do so much communication. However, what happens when your customers get stuck? How quickly can you help answer a question? And, what’s the value you can provide? Best practices: prominent toll-free number in the header and/or footer easy access to send an email live chat […]
B2B E-Commerce Best Practices
Below is a collection of articles on B2B E-Commerce Best Practices.
One of the most common things I hear from distributors and manufacturers in the first couple of conversations is: We don’t know what we don’t know. First of all – it is okay – you are completely normal. How are you expected to understand what has taken some of us years to understand? To help you […]
We love the Platt.com site. It is not sexy or cool. It even looks a little dated. So, why do we love it? Because it is hyper focused on the customer and helping them do their job. What’s Your Trade Slang? Landing on the Product Detail Page (PDP), there is a lot to talk about, but […]
Many of your customers will be using Google to search for your physical branch locations. In fact, when looking at most Distributors website analytics (like Google Analytics or PIWIK), the locations pages are often some of the most requested pages on your site!
I have written and spoken many times on the value of the search box on a Distributors website. The fact is that when I look at the analytics of most of my customers, the most used function or feature of their sites is almost always the search box. Why? Because your customers want to find what […]