The Basics and Foundation of B2B E-commerce are simple to understand but hard to implement. In this video, learn how many distributors break down the problem of eCommerce within their organizations. The Foundations of B2B eCommerce As referenced in the video, if you haven’t already downloaded the guide to selecting eCommerce software, you can download […]
B2B E-Commerce Best Practices
Below is a collection of articles on B2B E-Commerce Best Practices.
Most companies do not know how to buy software or technology. Politics, lousy practices, and an incomplete understanding of good decision-making taints the process. Bad decisions are being made every day by well-meaning people. E-commerce software is no different. I am not here to tell you what platforms are good, and which are not. That […]
Attend a B2B conference or pull up any B2B e-commerce blog these days and you will hear everyone talking about how B2B Buyers expect an Amazon like experience on your B2B site. The basic tenet is that Buyers have expectations from at-home experiences that they bring to a B2B site. The main point is […]
Paying for things in the B2B world is exponentially more complex than B2C. This chapter will discuss an important, but often overlooked, aspect of B2B e-commerce: getting paid in a safe, efficient manner when payment isn’t as simple as running a credit card. We’ll discuss some of the challenges merchants face and what they can […]
So many marketing plans are based on how we want to market to our customers, not how they actually buy. One good test of your plan is asking is “Do I actually research or buy the way my marketing plan is laid out?” 89% B2B Researchers use the Internet 89% of B2B researchers use the […]