Only 37% of procurement managers are satisfied with the current level of information on B2B e-commerce sites, according to Internet Retailer and Acquity Group. While 83% see a supplier’s website as the most popular channel for conducting research online, only 37% of procurement managers and other procurement professionals are satisfied with the current level of information they […]
B2B E-Commerce Best Practices
Below is a collection of articles on B2B E-Commerce Best Practices.
updated Dec. 12 2014 | originally published May 13, 2013 As I was preparing for a meeting at a large wireless carrier, I came across this photo on the right. 40 years ago the inventor of the mobile phone, Martin Cooper, made the first wireless call. Can you believe what has happened in 40 years […]
There is a simple way to improve a company’s B2B E-Commerce site. 70% of time spent on the internet is spent in the process of finding information. MultiChannel Merchant said it this way When asked to cite the top features or functions they would most like from suppliers in the selling process, most business buyers chose enhanced […]
It is easy to understand the fundamental reasoning behind creating a B2B E-Commerce Business Case. The simplest reason is the business case is a way to communicate and sell the value of your B2B E-Commerce project internally. I completely agree. However, best in class B2B companies use their business case for much more than just selling value. […]
You have probably worked really hard to create a Brand and Marketing focused websites that tell great stories about your products, company and culture. At some point you may have decided to give your customers access to ordering products. The systems used to manage those two channels are typically Content Management Systems and e-commerce Platforms. Typically, […]