There is a simple way to improve a company’s B2B E-Commerce site. 70% of time spent on the internet is spent in the process of finding information. MultiChannel Merchant said it this way When asked to cite the top features or functions they would most like from suppliers in the selling process, most business buyers chose enhanced […]
B2B E-Commerce Best Practices
Below is a collection of articles on B2B E-Commerce Best Practices.
It is easy to understand the fundamental reasoning behind creating a B2B E-Commerce Business Case. The simplest reason is the business case is a way to communicate and sell the value of your B2B E-Commerce project internally. I completely agree. However, best in class B2B companies use their business case for much more than just selling value. […]
You have probably worked really hard to create a Brand and Marketing focused websites that tell great stories about your products, company and culture. At some point you may have decided to give your customers access to ordering products. The systems used to manage those two channels are typically Content Management Systems and e-commerce Platforms. Typically, […]
If you are starting down the road to creating a B2B eCommerce site, it is important to start with answering a few basic questions. What are the basics of B2B ecommerce? What do customers expect when they come to your site? How do we meet those expectations? In this SlideDoc, we walk through the basic […]
In 2013, Forrester released the B2B E-Commerce Wave. In that report, the authors recommended that B2B companies consider Product Information Management (PIM) and Order Management Systems (OMS) along with your B2B E-Commerce platform. I appreciate the fact that the analysts are looking at B2B E-Commerce holistically. I explore the differences between Product Information and Product […]