So, here is the problem. There is a significant gap in the B2B companies understanding of what an e-commerce platform does along with all of the other pieces surrounding an e-commerce platform (Content Management, Product Information Management, Search). See, in retail, e-commerce platforms are the equivalent of ERP systems. Retail companies have been working with […]
B2B E-Commerce Best Practices
Below is a collection of articles on B2B E-Commerce Best Practices.
There are quite a few businesses that place a tremendous amount of emphasis on those that influence the end purchase. For example, a company that sells kitchen cabinets focuses 90% of its marketing and sales resources on those that influence the end-customer – in this case the architect, interior designer, or general contractor. What’s different […]
Punchout or “punching out” allows your customers to start from their e-procurement systems and “punchout” to your website to shop (search, find and browse). Customers will search, browse and add products to the shopping cart. Instead of checking out using the eCommerce site, the cart transfers into the buyer’s e-procurement system. The e-procurement system then collects all […]
I have helped originate, write, govern, and respond to over a 100 RFPs related to B2B e-commerce. I know most if not every question that has been asked, and I have responded as all 3 of the top B2B e-commerce vendors – Oracle, IBM and hybris, so I even know how each of us will […]
In most of my customer meetings, we always have a conversation about what makes that customer unique. Some of their requirements are unique to only them, but others can be grouped into what makes B2B e-commerce unique. Many are beginning to be considered best practices: Purchase by Committee – 70% of B2B purchase decisions include […]