You have probably worked really hard to create a Brand and Marketing focused websites that tell great stories about your products, company and culture. At some point you may have decided to give your customers access to ordering products. The systems used to manage those two channels are typically Content Management Systems and e-commerce Platforms. Typically, […]
B2B E-Commerce Best Practices
Below is a collection of articles on B2B E-Commerce Best Practices.
If you are starting down the road to creating a B2B eCommerce site, it is important to start with answering a few basic questions. What are the basics of B2B ecommerce? What do customers expect when they come to your site? How do we meet those expectations? In this SlideDoc, we walk through the basic […]
In 2013, Forrester released the B2B E-Commerce Wave. In that report, the authors recommended that B2B companies consider Product Information Management (PIM) and Order Management Systems (OMS) along with your B2B E-Commerce platform. I appreciate the fact that the analysts are looking at B2B E-Commerce holistically. I explore the differences between Product Information and Product […]
The secret to business-to-business e-commerce is simple. It is simple to understand but hard to put into practice. It’s not about customer experience, complexity or integration. It is not about consumerization, mobile devices, or social. So what is it all about? The secret to B2B e-commerce lies within this simple statement: B2B customers come to your web […]
If you are a direct procure company, or a company where most of your customers purchase electronically through EDI, you may be asking How do EDI and e-commerce work together? Is e-commerce just for letting small mom and pops purchase from us? What role do procurement systems and EDI have with B2B e-commerce? To understand […]