Channel concern over implementing a direct e-commerce channel continues to be a polarizing topic in most B2B organizations. Existing channels are tough to change Why are they so hard to change? […]Simple – your existing channels are bringing in the revenue you have now. That is important. And one of the channels that will inevitably be […]
B2B E-Commerce Strategy is different then strategy in retail. It is important to understand the differences that we have explained in the following articles.
Most distributors are in the process of either starting an eCommerce initiative or improving an existing one. However, in the midst of process and following a plan, many distributors are getting bogged down in the minutia. The details tend to overwhelm and even paralyze them. My summary of this article – you don’t have to […]
FaceBook?? Seriously Justin?? Are you losing your way?? I know, believe me. That is why this is one of the most important posts I have ever written. One of my biggest pet peeves in B2B eCommerce is when newly B2C-turned-B2B consultants forget their audience and talk about FaceBook. Sometimes they just forget about a retail social media logo […]
Personalization is a popular and active topic of discussion in the e-commerce world. Most eCommerce vendors and agencies talk a lot about how they can help their customers create a personalized customer experience. In B2B, where we often are just fighting to get our site up, what role should Personalization play? 50% B2B Buyers Want Personalization […]
This is being reprinted with permission from Brian Carpizo, Managing Director at Orchid Digital. You can find the original article here. It is a brilliant commentary on the b2b e-commerce transaction. B2B E-Commerce Transactions Shape Channels B2B firms considering a significant investment in eCommerce capabilities often struggle to understand the impact on their existing channels and […]