I sat down with the CEO of the digital platform software company BloomReach to discuss Amazon Business’ competitive threat to B2B. One year after launching, Amazon Business surpassed $1 billion in sales. As B2B commerce shifts to online, you are being forced to compete in unknown territory and in a fast-changing landscape. During this period […]
B2B E-Commerce Strategy is different then strategy in retail. It is important to understand the differences that we have explained in the following articles.
Channel concern over implementing a direct e-commerce channel continues to be a polarizing topic in most B2B organizations. Existing channels are tough to change Why are they so hard to change? […]Simple – your existing channels are bringing in the revenue you have now. That is important. And one of the channels that will inevitably be […]
Most distributors are in the process of either starting an eCommerce initiative or improving an existing one. However, in the midst of process and following a plan, many distributors are getting bogged down in the minutia. The details tend to overwhelm and even paralyze them. My summary of this article – you don’t have to […]
FaceBook?? Seriously Justin?? Are you losing your way?? I know, believe me. That is why this is one of the most important posts I have ever written. One of my biggest pet peeves in B2B eCommerce is when newly B2C-turned-B2B consultants forget their audience and talk about FaceBook. Sometimes they just forget about a retail social media logo […]
Personalization is a popular and active topic of discussion in the e-commerce world. Most eCommerce vendors and agencies talk a lot about how they can help their customers create a personalized customer experience. In B2B, where we often are just fighting to get our site up, what role should Personalization play? 50% B2B Buyers Want Personalization […]
This is being reprinted with permission from Brian Carpizo, Managing Director at Orchid Digital. You can find the original article here. It is a brilliant commentary on the b2b e-commerce transaction. B2B E-Commerce Transactions Shape Channels B2B firms considering a significant investment in eCommerce capabilities often struggle to understand the impact on their existing channels and […]