Amazon, the 800 lbs gorilla/elephant in the room/Goliath, is a threat to distributors today. It will be more so in the future. In this conversation with tED Magazine, I talk about how that is, exactly. An excerpt: What Amazon is doing right now is more important than what they have already done…Amazon is focusing on […]
B2B E-Commerce Strategy is different then strategy in retail. It is important to understand the differences that we have explained in the following articles.
I had a chance to talk to tED Magazine about the challenges Amazon poses to independent distributors with their new Amazon Business Prime Shipping (launched November 2017). Here’s an excerpt: This is the biggest and scariest announcement we’ve seen from Amazon in the last several years and distributors should be terrified. Amazon has now extended […]
Channel concern over implementing a direct e-commerce channel continues to be a polarizing topic in most B2B organizations. Existing channels are tough to change Why are they so hard to change? […]Simple – your existing channels are bringing in the revenue you have now. That is important. And one of the channels that will inevitably be […]
Most distributors are in the process of either starting an eCommerce initiative or improving an existing one. However, in the midst of process and following a plan, many distributors are getting bogged down in the minutia. The details tend to overwhelm and even paralyze them. My summary of this article – you don’t have to […]
FaceBook?? Seriously Justin?? Are you losing your way?? I know, believe me. That is why this is one of the most important posts I have ever written. One of my biggest pet peeves in B2B eCommerce is when newly B2C-turned-B2B consultants forget their audience and talk about FaceBook. Sometimes they just forget about a retail social media logo […]