I had the opportunity to talk more with tED Magazine, to get into the heart of building your eCommerce business. In this article, I speak on how to build a content optimization strategy. It starts with the people: getting the knowledge and perspective from your sales reps, and then using that information to prioritize, organize […]
B2B E-Commerce Strategy is different then strategy in retail. It is important to understand the differences that we have explained in the following articles.
I had the pleasure with talking to tED Magazine about the challenges and opportunities in B2B ecommerce. Here’s an excerpt from that article: As business-to-business (B2B) e-commerce grows, the need for effective SEO has become that much more important. After all, there are just 12 ranked sites on the first page of any Google Search, […]
In this conversation with tED Magazine, we discuss investing in the DigitalBranch. How to approach it strategically and for maximum impact. An excerpt: We help companies pick technology. Notice that ‘Pick Technology’ was number three, not number one. Most distributors pick technology and then build a strategy based on that technology. We’re saying build a […]
Amazon is building product data – sucking in tons of manufacturer data and building their own. See the other videos with tED Magazine: Part 1: Amazon Threat Level: Today and Tomorrow Thinking Strategically About eCommerce Spend Google Isn’t Going Away. Why this is an Opportunity for Distributors. What B2B Customers Want Finding Great Resources Full […]
I had the pleasure of chatting again with tEDMagazine on the importance of investing now in improving your competitive advantages. So far, Amazon’s impact on electrical distribution has been largely anecdotal—with one or two customers or bids lost to the online giant here and there—but what happens if the current economic cycle takes a dip? […]