B2B E-Commerce Strategy is different then strategy in retail. It is important to understand the differences that we have explained in the following articles.
To create a great digital customer experience, many companies have to transform their businesses. While we talk about Transformation and Customer Experience together, these words mean drastically different things. In this SlideDoc, I present a new way to look at Customer Experience as it fits into Transformation. Daniel-san or Cobra Kai: A different perspective on […]
What is your favorite boxing movie? My favorite boxing movie isn’t Rocky or The Fighter, although they are both fantastic. My favorite boxing movie of all time is Diggstown starring James Woods and Louis Gossett, Jr. The story goes like this – Gabriel Caine (Woods) has just been released from prison when he sets up […]
The secret to business-to-business e-commerce is simple. It is simple to understand but hard to put into practice. It’s not about customer experience, complexity or integration. It is not about consumerization, mobile devices, or social. So what is it all about? The secret to B2B e-commerce lies within this simple statement: B2B customers come to your web […]
On Expedia.com, I was searching for hotels in New York City for an anniversary trip for my wife and I (she has put up with this for 15 years, she deserves a nice trip). As I was looking at a specific hotel, these banners started cycling through that were pretty interesting On Amazon.com, often you […]