Personalization is a popular and active topic of discussion in the e-commerce world. Most eCommerce vendors and agencies talk a lot about how they can help their customers create a personalized customer experience. In B2B, where we often are just fighting to get our site up, what role should Personalization play? 50% B2B Buyers Want Personalization […]
B2B E-Commerce Strategy is different then strategy in retail. It is important to understand the differences that we have explained in the following articles.
This is being reprinted with permission from Brian Carpizo, Managing Director at Orchid Digital. You can find the original article here. It is a brilliant commentary on the b2b e-commerce transaction. B2B E-Commerce Transactions Shape Channels B2B firms considering a significant investment in eCommerce capabilities often struggle to understand the impact on their existing channels and […]
To create a great digital customer experience, many companies have to transform their businesses. While we talk about Transformation and Customer Experience together, these words mean drastically different things. In this SlideDoc, I present a new way to look at Customer Experience as it fits into Transformation. Daniel-san or Cobra Kai: A different perspective on […]
What is your favorite boxing movie? My favorite boxing movie isn’t Rocky or The Fighter, although they are both fantastic. My favorite boxing movie of all time is Diggstown starring James Woods and Louis Gossett, Jr. The story goes like this – Gabriel Caine (Woods) has just been released from prison when he sets up […]