I have written and spoken many times on the value of the search box on a Distributors website. The fact is that when I look at the analytics of most of my customers, the most used function or feature of their sites is almost always the search box. Why? Because your customers want to find what […]
In an upcoming search report, I have tested the top distributor websites in MRO, Plumbing, HVAC and Electric to compare how effective their on-site search is. The results have been eye opening, and the report will be due out soon. Sixty percent of B2B buyers listed this as one of their top three features, with […]
There is a simple way to improve a company’s B2B E-Commerce site. 70% of time spent on the internet is spent in the process of finding information. MultiChannel Merchant said it this way When asked to cite the top features or functions they would most like from suppliers in the selling process, most business buyers chose enhanced […]
What is your onsite search strategy?
Most B2B customers have large catalogues with complex and highly attributed products. With some saying that over 70% of time is spent in the search and browse pages of your site, investing in Search and Navigation platforms can yield significant results is a part of the B2B e-commerce framework. In just their first month after […]