In my third video with tED Magazine, Scott Costa, we get into the necessity and challenges for creating and resourcing your eCommerce business.
When I used to speak on the topic of digital. I used to try to convince people that eCommerce was needed. It’s started to change. It’s not this thing that I want you to do, or that you might need to try out. It’s absolutely critical. The problem is, for distributors and any B2B company, they don’t know what they don’t know. At the heart of it, is a lack of resources, a lack of people. Right now eCommerce is so incredibly hot – so good eCommerce people are at cool brands or agencies. Even if you are a $500 million distributor, typically good resources aren’t working there. Because this business of distribution and manufacturing and B2B is not real sexy. We can admit that, right? But it creates a vacuum of knowledge, and it’s a really big challenge for most distributors.