Competitor and keyword research is an essential ingredient for implementing successful SEO strategies, as well as overall content or blogging strategies. For this reason, you should spend ample time developing your skills in this area. This will take some time, so have patience. The goal here isn’t to copy or replicate what the competitors are doing, but rather, it’s to make sure you’re doing more, doing it more effectively, and providing a better solution for your visitors.
Follow the steps below and you’ll have the basic skills required to execute successfully.
Originally Posted in in the DigitalBranch Incubator.
Turn yourself into a keyword research pro.
Here is a fantastic 50-minute keyword analysis tutorial from Matthew Barby. It brings you through a full process for carrying out extensive keyword research for blogs, along with all the different tools that you can use — both free and paid.
Run a competitor analysis.
Running a competitor analysis is an essential part of defining an SEO strategy. Competitor and keyword analysis go hand in hand, and in many ways, they provide the basis for a solid SEO strategy.
During your SEO analysis, you’ll need to uncover answers to the following:
- Who are your main competitors?
- What do their traffic levels look like?
- What keywords and phrases are they ranking for?
- What does their backlink profile look like?
- What kind of social media presence have they got?
- What does their content strategy look like?
Here are some resources that will help you to get started: