US – A new study performed by Headinda Sand Research confirmed Monday that Millenials will in fact not change a thing in B2B companies.
The study looked at manufacturers, distributors, and techology companies, then the study looked at their actual buyers, purchasing departments and researchers and concluded that Millenials past buying patterns and expectations apply to every business in the world except B2B.
“Many companies have been extremely concerned that they need to update their digital platforms, improve their processes, and even look at transacting online, but the research data doesn’t collaborate this hypothesis,” head research Jeremy Miller told reporters. “Millenials will have no affect, in fact we question whether or not Millenials are real at all in B2B. We found no examples of changing expectations in any age group in fact.”
One CEO of a Distributor stated, “I don’t want to say I told you so, but I told you so. I never believed in internet, websites, or Millenials. I knew it was all made up. People buy from people – we don’t need this website hogwash.”
Other distributors reportedly are “frustrated, because of a significant effort to transform their businesses by looking at how their customers interact with them, and giving buyers of all ages tools that would help them do their job.”
One especially frustrated CEO stated, “We worked incredibly hard build a business that was customer-centric – we never saw this coming. I mean, I looked at our staff about 6 months ago and realized OUR STAFF was 50% Millenials – so if they were millenials, my customers must also be. We transformed our entire business – we created engaging digital properties that help our customers do their job better, created transactional experiences, and aligned our internal systems to be integrated, flexible, and extremely responsive. We even built an app for crying out loud. To find out this whole thing was a hoax is so disappointing. WE EVEN DID JOURNEY MAPPING!!!”