Andy Hoar, Forrester B2B E-Commerce analyst released a new report that states that U.S. B2B E-Commerce will top $1.1T, up from $780B in 2015 (does not include EDI).
US B2B E-Commerce Revenue Growth
$1.1T represents 12.1% of the $9.39T B2B commerce market. That means that the trends we have seen in buyers preferring self-service over talking to sales and customer service reps will continue. Additional statistics in the report include:
74% of B2B buyers research at least one-half of their work purchases online.
30% of today’s B2B buyers complete at least half of their work purchases online. With that percentage nearly doubling to 56% by 2017.
Increase Average Order Value
60% of B2B companies report that their B2B buyers spend more overall when those customers interact with multiple channels.
Read the report and Andy’s blog. It is an excellent read.