By Jason Hein, Principal Strategist at B2X Partners With any new initiative comes a learning curve and occasional “learn by failure” moments, and eCommerce is no different. Selling products online involves a different set of skills for every step in the customer journey. Companies use different techniques to help customers discover, research, compare, and purchase […]
Improving your Customer Experience: The Amazon Effect
The Amazon Effect – How to Create a Competitive Customer Experiences Your customers don’t live in a vacuum. B2B customer expectations are impacted by their experiences on the web – in their personal lives and their responsibilities on the job. Amazon has set the bar for customer experience. I share my thoughts on how to […]
New VIDEO: My Passion for Transforming Distributors & Manufacturers
I work in a niche market. I know it, and I love it. Digital Transformation for Distributors & Manufacturers In my work at B2X Partners, we’re focused on digital transformation for distributors and manufacturers. We don’t help you sell your t-shirts online, we won’t set up an eBay storefront, and we aren’t going to drive […]
NEW TRAINING: Winning Strategies To Sell Your eCommerce Platform to Distributors & Manufacturers
It has been crazy couple of months! We have had so many distributors and manufacturers reaching out to us to work with a tried and true B2B eCommerce agency that understands their world and the intricacies of B2B eCommerce. We speak their language, we understand what it takes to sell to distributors and manufacturers. In […]
Your Product Taxonomy Sucks (And Here’s Why You Should Fix It)
By Jason Hein, Principal Strategist at B2X Partners Congratulations! You’ve just launched your company’s first eCommerce website – after months of hard work selecting technologies, qualifying design partners, and reviewing wireframes the site is now online and the site is live – representing your business to your customers (both old and new). Why don’t you […]
Episode 3: What is the Difference Between B2B and B2C? | B2B eCommerce Secrets Podcast
For a while, people have been talking about the “consumerization of B2B” or the “Amazon effect” on B2B. In this worldview, the B2C experiences and expectations are translated to B2B. However, it is a bit of an oversimplification. In this episode of the B2B eCommerce Secrets Podcast, I go into the difference between B2B and […]
Episode 2: Amazon says this business opportunity could make you up to $300K a year… | B2B eCommerce Secrets Podcast
There are new developments (always) from Amazon Business. I’ve started calling Amazon the fourth pillar. In this podcast episode, I focus on some developments at Amazon and some insights from the VP of Amazon Business, Prentis Wilson. Wilson talked on the recent MDM Podcast “Disrupting Distribution” and revealed a lot of the work that Amazon […]
NEW Video: From Customer Adoption to Customer Acquisition
We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers […]
The Risk of Bad User Experience (And How You Can Fix It)
In a new article with tED Magazine, I get to talk more creatively about bad user experience and how you can improve it. In this article, I cover optimizing product data by leveraging inside sales, getting started and gettting creative with video. Read the full article here. An Excerpt on Product Content: Having worked with […]
Episode 1: Your On-site Search Sucks | B2B eCommerce Secrets Podcast
The first episode of the B2B eCommerce Secrets Podcast! We tackle the number one issue for customers of distributors and manufacturers – SEARCH!! In this podcast, I jump right into the topic of “Your Search Box Sucks,” along with how Amazon does it so right and why most distributors’ search box doesn’t perform optimally. Implementing […]
