Many of your customers will be using Google to search for your physical branch locations. In fact, when looking at most Distributors website analytics (like Google Analytics or PIWIK), the locations pages are often some of the most requested pages on your site!
B2B E-Commerce Best Practices
Below is a collection of articles on B2B E-Commerce Best Practices.
I have written and spoken many times on the value of the search box on a Distributors website. The fact is that when I look at the analytics of most of my customers, the most used function or feature of their sites is almost always the search box. Why? Because your customers want to find what […]
The Basics and Foundation of B2B E-commerce are simple to understand but hard to implement. In this video, learn how many distributors break down the problem of eCommerce within their organizations. The Foundations of B2B eCommerce As referenced in the video, if you haven’t already downloaded the guide to selecting eCommerce software, you can download […]
Most companies do not know how to buy software or technology. Politics, lousy practices, and an incomplete understanding of good decision-making taints the process. Bad decisions are being made every day by well-meaning people. E-commerce software is no different. I am not here to tell you what platforms are good, and which are not. That […]
Attend a B2B conference or pull up any B2B e-commerce blog these days and you will hear everyone talking about how B2B Buyers expect an Amazon like experience on your B2B site. The basic tenet is that Buyers have expectations from at-home experiences that they bring to a B2B site. The main point is […]
Paying for things in the B2B world is exponentially more complex than B2C. This chapter will discuss an important, but often overlooked, aspect of B2B e-commerce: getting paid in a safe, efficient manner when payment isn’t as simple as running a credit card. We’ll discuss some of the challenges merchants face and what they can […]
So many marketing plans are based on how we want to market to our customers, not how they actually buy. One good test of your plan is asking is “Do I actually research or buy the way my marketing plan is laid out?” 89% B2B Researchers use the Internet 89% of B2B researchers use the […]
The benefits of B2B e-commerce are numerous. Revenue, Average Order Value (AOV) and Customer Loyalty top that list. However, there are benefits that are not as cut and dry and are much harder to measure. Call them byproducts of creating a unique and engaging customer experience. While many times we do not include them in our […]
Only 37% of procurement managers are satisfied with the current level of information on B2B e-commerce sites, according to Internet Retailer and Acquity Group. While 83% see a supplier’s website as the most popular channel for conducting research online, only 37% of procurement managers and other procurement professionals are satisfied with the current level of information they […]
updated Dec. 12 2014 | originally published May 13, 2013 As I was preparing for a meeting at a large wireless carrier, I came across this photo on the right. 40 years ago the inventor of the mobile phone, Martin Cooper, made the first wireless call. Can you believe what has happened in 40 years […]