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Do these 7 things before you start your B2B E-Commerce project

Do these 7 things before you start your B2B E-Commerce project

Most companies do not know how to buy software or technology.  Politics, lousy practices, and an incomplete understanding of good decision-making taints the process.  Bad decisions are being made every day by well-meaning people.  E-commerce software is no different.  I am not here to tell you what platforms are good, and which are not.  That […]

Filed Under: B2B E-Commerce Best Practices, B2B E-Commerce Business Case, B2B E-Commerce RFP

The B2B Customer Experience

The B2B Customer Experience

Trying to convince an executive team or a boardroom about Customer Experience in a B2B organization is tough.  Often we communicate the value of customer experience as protecting our brand or as some way of emotionally connecting to our customers.  In the boardroom, it is tough to connect the dots between revenue growth, operational efficiency […]

Filed Under: B2B E-Commerce Business Case, Customer Experience

6 Roles to Consider in Your B2B E-Commerce Business Case

6 Roles to Consider in Your B2B E-Commerce Business Case

Stephanie Pike, Vice President, Digital and Channel Sales at Ricoh Americas Corporation, and I recently did a webinar with Internet Retailer that you can still listen to on demand.  Stephanie provided fantastic insight on the transformation that is happening at Ricoh.  Her insight is always strategic and tactical. The business case is a critical part of […]

Filed Under: B2B E-Commerce Business Case, ROI

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Your Complete Guide to
B2B E-Commerce

  1. Chapter 1
    The Basics of B2B
  2. Chapter 2
    The Components of a B2B Site
  3. Chapter 3
    Creating a Business Case for B2B E-Commerce
  4. Chapter 4
    Review Great B2B E-Commerce Examples
  5. [Download Report]
    E-Commerce Vendors
  6. Chapter 5
    The Secret to B2B E-Commerce
  7. Chapter 6
    B2B E-Commerce Best Practices
  8. Chapter 7
    Your On-Site Search Sucks; Why You Should Fix It
  9. [Join B2B Community]
    Join the FREE DigitalBranch Community
  10. Chapter 8
    Payments in B2B
  11. Chapter 9
    Dealing with Channel Conflict
  12. Chapter 10
    Customer Adoption of B2B E-Commerce Sites
  13. APPENDIX
    Selecting a B2B E-Commerce Platform

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