Most companies do not know how to buy software or technology. Politics, lousy practices, and an incomplete understanding of good decision-making taints the process. Bad decisions are being made every day by well-meaning people. E-commerce software is no different. I am not here to tell you what platforms are good, and which are not. That […]
The B2B Customer Experience
Trying to convince an executive team or a boardroom about Customer Experience in a B2B organization is tough. Often we communicate the value of customer experience as protecting our brand or as some way of emotionally connecting to our customers. In the boardroom, it is tough to connect the dots between revenue growth, operational efficiency […]
6 Roles to Consider in Your B2B E-Commerce Business Case
Stephanie Pike, Vice President, Digital and Channel Sales at Ricoh Americas Corporation, and I recently did a webinar with Internet Retailer that you can still listen to on demand. Stephanie provided fantastic insight on the transformation that is happening at Ricoh. Her insight is always strategic and tactical. The business case is a critical part of […]
