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Interview with Andy Hoar, Founder of B2B Next

Interview with Andy Hoar, Founder of B2B Next

I was excited to sit down with a friend and thought leader in the B2B space. Formerly with Forrester, Andy is now the CEO of Paradigm B2B and a co-founder of a new conference: B2B Next. It’s a new approach to conferences: focused on actionable insights and ongoing conversation. I am looking forward to speaking there in […]

Filed Under: B2B E-Commerce Events

Thinking Strategically About Your eCommerce Spend

Thinking Strategically About Your eCommerce Spend

How much should we spend on eCommerce? How do I make a case for the cost? How do I define return-on-investment? In my second video with  tED Magazine, Scott Costa, I talk about thinking strategically about your eCommerce spend. Calculating ROI is not a one-to-one, it’s about increasing revenue, reducing margins and protecting your business from […]

Filed Under: B2B E-Commerce Best Practices, B2B E-Commerce Events

What B2B Customers Want

What B2B Customers Want

  I had a chance to keynote the NAED Adventure conference with my business partner, Bob Lewis.  We actually spoke for almost 4 hours talking about everything from How to Build an eCommerce Strategy, to building customer adoption.  It was a fantastic conference.  While there, I had a chance to sit down with the editor […]

Filed Under: B2B E-Commerce Best Practices, B2B E-Commerce Events

San Jose B2B eCommerce Happy Hour

San Jose B2B eCommerce Happy Hour

Oracle B2B eCommerce Happy Hour: How to Thrive in the Era of B2B eCommerce Transformation The B2B buyer of yesteryear is long gone. Digital technologies have changed the way business professionals research and buy products and raised the bar on expectations for great experiences. Leading B2B brands know they must transform their business if they […]

Filed Under: B2B E-Commerce Events, Trends

Atlanta B2B eCommerce Happy Hour

Atlanta B2B eCommerce Happy Hour

Oracle B2B eCommerce Happy Hour: How to Thrive in the Era of B2B eCommerce Transformation The B2B buyer of yesteryear is long gone. Digital technologies have changed the way business professionals research and buy products and raised the bar on expectations for great experiences. Leading B2B brands know they must transform their business if they […]

Filed Under: B2B E-Commerce Events, Trends

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Your Complete Guide to
B2B E-Commerce

  1. Chapter 1
    The Basics of B2B
  2. Chapter 2
    The Components of a B2B Site
  3. Chapter 3
    Creating a Business Case for B2B E-Commerce
  4. Chapter 4
    Review Great B2B E-Commerce Examples
  5. [Download Report]
    E-Commerce Vendors
  6. Chapter 5
    The Secret to B2B E-Commerce
  7. Chapter 6
    B2B E-Commerce Best Practices
  8. Chapter 7
    Your On-Site Search Sucks; Why You Should Fix It
  9. [Join B2B Community]
    Join the FREE DigitalBranch Community
  10. Chapter 8
    Payments in B2B
  11. Chapter 9
    Dealing with Channel Conflict
  12. Chapter 10
    Customer Adoption of B2B E-Commerce Sites
  13. APPENDIX
    Selecting a B2B E-Commerce Platform

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