I was excited to sit down with a friend and thought leader in the B2B space. Formerly with Forrester, Andy is now the CEO of Paradigm B2B and a co-founder of a new conference: B2B Next. It’s a new approach to conferences: focused on actionable insights and ongoing conversation. I am looking forward to speaking there in […]
Thinking Strategically About Your eCommerce Spend
How much should we spend on eCommerce? How do I make a case for the cost? How do I define return-on-investment? In my second video with tED Magazine, Scott Costa, I talk about thinking strategically about your eCommerce spend. Calculating ROI is not a one-to-one, it’s about increasing revenue, reducing margins and protecting your business from […]
What B2B Customers Want
I had a chance to keynote the NAED Adventure conference with my business partner, Bob Lewis. We actually spoke for almost 4 hours talking about everything from How to Build an eCommerce Strategy, to building customer adoption. It was a fantastic conference. While there, I had a chance to sit down with the editor […]
San Jose B2B eCommerce Happy Hour
Oracle B2B eCommerce Happy Hour: How to Thrive in the Era of B2B eCommerce Transformation The B2B buyer of yesteryear is long gone. Digital technologies have changed the way business professionals research and buy products and raised the bar on expectations for great experiences. Leading B2B brands know they must transform their business if they […]
Atlanta B2B eCommerce Happy Hour
Oracle B2B eCommerce Happy Hour: How to Thrive in the Era of B2B eCommerce Transformation The B2B buyer of yesteryear is long gone. Digital technologies have changed the way business professionals research and buy products and raised the bar on expectations for great experiences. Leading B2B brands know they must transform their business if they […]
