Justin, you are crazy – that is a sacrilegious thing to say! I hear you, but think about it – isn’t some of what some consider to be e-commerce a commodity. In a recent post from Rachel Rodenborg over at Insite Software, she states: There’s a great debate in the world of B2B e-commerce and that’s […]
Who cares about the “Add to Cart” button?
The phrase “B2B e-commerce” implies a transaction. E-commerce IS about customer acquisition, conversion and average order value. But it also serves a bigger long term purpose. Customers are in more control than ever before. Customers want more online services and tools. As a result, we are witnessing the convergence of customer portals, marketing, social, […]
