I had the opportunity to talk more with tED Magazine, to get into the heart of building your eCommerce business. In this article, I speak on how to build a content optimization strategy. It starts with the people: getting the knowledge and perspective from your sales reps, and then using that information to prioritize, organize […]
B2B E-Commerce Strategy is different then strategy in retail. It is important to understand the differences that we have explained in the following articles.
Core Priorities in Strengthening your eCommerce Website
I had the pleasure with talking to tED Magazine about the challenges and opportunities in B2B ecommerce. Here’s an excerpt from that article: As business-to-business (B2B) e-commerce grows, the need for effective SEO has become that much more important. After all, there are just 12 ranked sites on the first page of any Google Search, […]
Investing in eCommerce
In this conversation with tED Magazine, we discuss investing in the DigitalBranch. How to approach it strategically and for maximum impact. An excerpt: We help companies pick technology. Notice that ‘Pick Technology’ was number three, not number one. Most distributors pick technology and then build a strategy based on that technology. We’re saying build a […]
Amazon Behind the Scenes: Product Data
Amazon is building product data – sucking in tons of manufacturer data and building their own. See the other videos with tED Magazine: Part 1: Amazon Threat Level: Today and Tomorrow Thinking Strategically About eCommerce Spend Google Isn’t Going Away. Why this is an Opportunity for Distributors. What B2B Customers Want Finding Great Resources Full […]
Why Now is the Time to Invest in “Digital-Plus”
I had the pleasure of chatting again with tEDMagazine on the importance of investing now in improving your competitive advantages. So far, Amazon’s impact on electrical distribution has been largely anecdotal—with one or two customers or bids lost to the online giant here and there—but what happens if the current economic cycle takes a dip? […]
Book Review: B2B eCommerce MasterPlan
UK eCommerce expert Chloe Thomas has launched her first B2B-focused book. Targeted to manufacturers and distributors, the book walks through four stages to eCommerce success:
The (Newest) Threat from Amazon
I had a chance to talk to tED Magazine about the challenges Amazon poses to independent distributors with their new Amazon Business Prime Shipping (launched November 2017). Here’s an excerpt: This is the biggest and scariest announcement we’ve seen from Amazon in the last several years and distributors should be terrified. Amazon has now extended […]
How to Deal With Channel Conflict in B2B E-Commerce
Channel concern over implementing a direct e-commerce channel continues to be a polarizing topic in most B2B organizations. Existing channels are tough to change Why are they so hard to change? […]Simple – your existing channels are bringing in the revenue you have now. That is important. And one of the channels that will inevitably be […]
Dear distributors, don’t over analyze, just START!
Most distributors are in the process of either starting an eCommerce initiative or improving an existing one. However, in the midst of process and following a plan, many distributors are getting bogged down in the minutia. The details tend to overwhelm and even paralyze them. My summary of this article – you don’t have to […]
Don’t think I’m crazy when I suggest that Facebook should be one of your highest B2B priorities
Facebook?? Seriously Justin?? Are you losing your way?? I know, believe me. That is why this is one of the most important posts I have ever written. One of my biggest pet peeves in B2B eCommerce is when newly B2C-turned-B2B consultants forget their audience and talk about Facebook. Sometimes they just forget about a retail social media logo […]
