By Jason Hein, Principal Strategist at B2X Partners With any new initiative comes a learning curve and occasional “learn by failure” moments, and eCommerce is no different. Selling products online involves a different set of skills for every step in the customer journey. Companies use different techniques to help customers discover, research, compare, and purchase […]
Your Product Taxonomy Sucks (And Here’s Why You Should Fix It)
By Jason Hein, Principal Strategist at B2X Partners Congratulations! You’ve just launched your company’s first eCommerce website – after months of hard work selecting technologies, qualifying design partners, and reviewing wireframes the site is now online and the site is live – representing your business to your customers (both old and new). Why don’t you […]
Product Data Optimization: Operational Data vs Marketing Data
Getting product data right is a challenge and an opportunity for distributors. I spoke with tED Magazine on how to leverage and optimize your product data in a new article called “It’s Still All About the Data.” In it, I discuss the difference between operational data and marketing data and how to leverage both to […]
How Product Content Can Help Your Business Compete
More and more companies have contracts with Amazon. They continue to push into this space and there’s no reason to believe they’ll slow down. – Justin King I had the pleasure of speaking with lightED – the new online magazine from NAED. In this conversation, I talked with Jean Whatley on how a strong product […]
Things To Consider When Moving Products From Catalog to eCommerce Website
Guest post by Matthew Osborn, Senior Marketing Manager at Apruve. Read his writing on the Apruve blog here. The new generation of B2B buyers wants the ability to make purchases whenever and wherever they want without having to hunt down a print catalog or pick up the phone. In fact, 93% of B2B buyers prefer to order online without […]
Customer-facing product content: The differences between PIM and PCM
As I published first on Internet Retailer In the early days of business-to-business e-commerce, companies housed product in marketing catalogues, enterprise resource planning systems or in the heads of salespeople. The data in ERP and other systems was typically only meant for internal use, and items like descriptions and attributes (often abbreviated) were too cryptic […]
Struggling with Bad Product Data
80% B2B Companies and Product Data According to a recent Ventana research study, over 80% of companies are not confident in their product data 75% Standardization 75% said they had difficulties agreeing on standardization for their data, let alone fixing the actual data itself. Bad Data is a Normal Problem At this moment, B2B users […]
