I have learned a lot in this journey with eCommerceandB2B.com. I have learned the power of creating a personal brand that transcends my organization. I have learned that my personal brand helps my organization tremendously. In fact, by establishing my own brand (and my own website) I: am paid to speak at Associations my company would […]
B2B Email Marketing 4 tips for 2015
While some view b2b email marketing as old fashion, email marketing remains a stable marketing tool with solid conversion rates. According to a March 2011 study by research firm Econsultancy, “Email continues to be a vital component of the marketing mix and the vast majority of companies (72%) rate email as ‘good’ or ‘excellent’ in terms of […]
