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NEW Video: From Customer Adoption to Customer Acquisition

NEW Video: From Customer Adoption to Customer Acquisition

We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers […]

Filed Under: B2B Marketing

NEW Video: Is Branding Important for B2B eCommerce?

NEW Video: Is Branding Important for B2B eCommerce?

We have a brand new video that talks about the value and importance of branding for B2B eCommerce. Research into customer purchasing patterns shows us that when customers imagine a product, they link it to where they purchase the product. By creating a link between the products and your business, you can start integrating your business into […]

Filed Under: B2B Marketing

Are You Ready to Face Amazon Business?

Are You Ready to Face Amazon Business?

I sat down with the CEO of the digital platform software company BloomReach to discuss Amazon Business’ competitive threat to B2B. One year after launching, Amazon Business surpassed $1 billion in sales. As B2B commerce shifts to online, you are being forced to compete in unknown territory and in a fast-changing landscape. During this period […]

Filed Under: B2B eCommerce Sites, B2B Marketing, Customer Experience Tagged With: Amazon B2B, Amazon Business, user experience

The Four Horsemen: Google, Amazon, FaceBook, and Apple

The Four Horsemen:  Google, Amazon, FaceBook, and Apple

Every year I watch Scott Galloway’s talk at DLD.  It is brilliant and insightful.  Things are changing and fast.  Watch this video and comment below. Advertising is becoming a tax that only poor people pay – Professor Scott Galloway

Filed Under: B2B Marketing

Don’t think I’m crazy when I suggest that Facebook should be one of your highest B2B priorities

Don’t think I’m crazy when I suggest that Facebook should be one of your highest B2B priorities

Facebook?? Seriously Justin??  Are you losing your way??  I know, believe me.  That is why this is one of the most important posts I have ever written. One of my biggest pet peeves in B2B eCommerce is when newly B2C-turned-B2B consultants forget their audience and talk about Facebook.  Sometimes they just forget about a retail social media logo […]

Filed Under: B2B Marketing, E-Commerce Strategy

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Your Complete Guide to
B2B E-Commerce

  1. Chapter 1
    The Basics of B2B
  2. Chapter 2
    The Components of a B2B Site
  3. Chapter 3
    Creating a Business Case for B2B E-Commerce
  4. Chapter 4
    Review Great B2B E-Commerce Examples
  5. [Download Report]
    E-Commerce Vendors
  6. Chapter 5
    The Secret to B2B E-Commerce
  7. Chapter 6
    B2B E-Commerce Best Practices
  8. Chapter 7
    Your On-Site Search Sucks; Why You Should Fix It
  9. [Join B2B Community]
    Join the FREE DigitalBranch Community
  10. Chapter 8
    Payments in B2B
  11. Chapter 9
    Dealing with Channel Conflict
  12. Chapter 10
    Customer Adoption of B2B E-Commerce Sites
  13. APPENDIX
    Selecting a B2B E-Commerce Platform

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