I sat down with the CEO of the digital platform software company BloomReach to discuss Amazon Business’ competitive threat to B2B.
One year after launching, Amazon Business surpassed $1 billion in sales. As B2B commerce shifts to online, you are being forced to compete in unknown territory and in a fast-changing landscape. During this period of digital transformation, you need to ask yourself: are you armed to face Amazon Business?
In this webinar, we discuss the current landscape of B2B eCommerce, what Amazon Business does well and the gaps where other B2B companies can differentiate. And the key to competing: how customer-centric eCommerce experience will be crucial to retaining and acquiring customers and capturing eCommerce sales.
Have a look, let me know what you think. If you have more questions, comments or pushback – you know how to reach me.