We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers […]
NEW Video: Is Branding Important for B2B eCommerce?
We have a brand new video that talks about the value and importance of branding for B2B eCommerce. Research into customer purchasing patterns shows us that when customers imagine a product, they link it to where they purchase the product. By creating a link between the products and your business, you can start integrating your business into […]
Are You Ready to Face Amazon Business?
I sat down with the CEO of the digital platform software company BloomReach to discuss Amazon Business’ competitive threat to B2B. One year after launching, Amazon Business surpassed $1 billion in sales. As B2B commerce shifts to online, you are being forced to compete in unknown territory and in a fast-changing landscape. During this period […]
The Four Horsemen: Google, Amazon, FaceBook, and Apple
Every year I watch Scott Galloway’s talk at DLD. It is brilliant and insightful. Things are changing and fast. Watch this video and comment below. Advertising is becoming a tax that only poor people pay – Professor Scott Galloway
Don’t think I’m crazy when I suggest that Facebook should be one of your highest B2B priorities
Facebook?? Seriously Justin?? Are you losing your way?? I know, believe me. That is why this is one of the most important posts I have ever written. One of my biggest pet peeves in B2B eCommerce is when newly B2C-turned-B2B consultants forget their audience and talk about Facebook. Sometimes they just forget about a retail social media logo […]
