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Do B2B Buyers really need an Amazon like experience?

Do B2B Buyers really need an Amazon like experience?

Attend a B2B conference or pull up any B2B e-commerce blog these days and you will hear everyone talking about how B2B Buyers expect an Amazon like experience on your B2B site.   The basic tenet is that Buyers have expectations from at-home experiences that they bring to a B2B site.  The main point is […]

Filed Under: B2B E-Commerce Best Practices, B2B versus B2C, Customer Experience

Should B2C be more like B2B?

Should B2C be more like B2B?

  Every day there is another article, blog post or speaker talking about how we in B2B marketing need to be more like our B2C counterparts when it comes to online selling. I agree with this idea to a point, but I also see more B2C companies start to adopt more B2B strategies, especially in […]

Filed Under: B2B versus B2C

What makes a B2B a B2B?

What makes a B2B a B2B?

In most of my customer meetings, we always have a conversation about what makes that customer unique.  Some of their requirements are unique to only them, but others can be grouped into what makes B2B e-commerce unique.  Many are beginning to be considered best practices: Purchase by Committee – 70% of B2B purchase decisions include […]

Filed Under: B2B E-Commerce Best Practices, B2B versus B2C

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Your Complete Guide to
B2B E-Commerce

  1. Chapter 1
    The Basics of B2B
  2. Chapter 2
    The Components of a B2B Site
  3. Chapter 3
    Creating a Business Case for B2B E-Commerce
  4. Chapter 4
    Review Great B2B E-Commerce Examples
  5. [Download Report]
    E-Commerce Vendors
  6. Chapter 5
    The Secret to B2B E-Commerce
  7. Chapter 6
    B2B E-Commerce Best Practices
  8. Chapter 7
    Your On-Site Search Sucks; Why You Should Fix It
  9. [Join B2B Community]
    Join the FREE DigitalBranch Community
  10. Chapter 8
    Payments in B2B
  11. Chapter 9
    Dealing with Channel Conflict
  12. Chapter 10
    Customer Adoption of B2B E-Commerce Sites
  13. APPENDIX
    Selecting a B2B E-Commerce Platform

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