Attend a B2B conference or pull up any B2B e-commerce blog these days and you will hear everyone talking about how B2B Buyers expect an Amazon like experience on your B2B site. The basic tenet is that Buyers have expectations from at-home experiences that they bring to a B2B site. The main point is […]
Should B2C be more like B2B?
Every day there is another article, blog post or speaker talking about how we in B2B marketing need to be more like our B2C counterparts when it comes to online selling. I agree with this idea to a point, but I also see more B2C companies start to adopt more B2B strategies, especially in e-commerce. […]
What makes a B2B a B2B?
In most of my customer meetings, we always have a conversation about what makes that customer unique. Some of their requirements are unique to only them, but others can be grouped into what makes B2B e-commerce unique. Many are beginning to be considered best practices: Purchase by Committee – 70% of B2B purchase decisions include […]
