I had the pleasure to be interviewed by tED Magazine to respond to their recent article Amazon Business Vs. Large Distributors—What’s the Threat?. In this article, I talk about how distributors can compete with behemoths like Amazon Business. Along with my colleague Jason Hein at B2X Partners, we talk through the challenges Amazon faces in acquiring new businesses: […]
Are You Ready to Face Amazon Business?
I sat down with the CEO of the digital platform software company BloomReach to discuss Amazon Business’ competitive threat to B2B. One year after launching, Amazon Business surpassed $1 billion in sales. As B2B commerce shifts to online, you are being forced to compete in unknown territory and in a fast-changing landscape. During this period […]
What’s your trade slang – Platt.com?
We love the Platt.com site. It is not sexy or cool. It even looks a little dated. So, why do we love it? Because it is hyper focused on the customer and helping them do their job. What’s Your Trade Slang? Landing on the Product Detail Page (PDP), there is a lot to talk about, but […]
Grainger’s Tactics to Drive Registration
Grainger has made significant site enhancements over the past few months to drive user registration and encourage users to sign in to use My Account functionality. Grainger recognizes the need to learn more about its customers and nurture those relationships to build long-term, repeat buyers by driving registration and sign in.
B2B eCommerce Site Examples: Quill.com
If you are looking for a great B2B e-commerce Example, Quill.com is a perfect example to emulate. From search to account management, Quill is focused on the Customer Experience and masking the complexity of ordering in a B2B environment. DOWNLOAD QUILL.COM REVIEW B2B eCommerce Site Example Quill.com Quill.com is a great example that showcases most […]
Staples versus Amazon, Marketplace versus Marketplace
What is your favorite boxing movie? My favorite boxing movie isn’t Rocky or The Fighter, although they are both fantastic. My favorite boxing movie of all time is Diggstown starring James Woods and Louis Gossett, Jr. The story goes like this – Gabriel Caine (Woods) has just been released from prison when he sets up […]
5 Great B2B eCommerce Websites
What are the examples of great B2B e-commerce websites? Who is innovating in our space? What are the top companies focused on? Everyday new B2B E-Commerce sites are launched. These 5 great B2B e-commerce websites have a number of things in common. From Grainger to Office Max, they are investing heavily into their customer experience. They […]
OfficeMax Upgrades B2B Online Customer Experience On OfficeMaxWorkplace.com
By getting input from key business customers, Office Max has made some key investments into their B2B E-Commerce site. According to Office Max, the major investments were focused on the customer experience including: Search Navigation Type Ahead Re-organized categories and taxonomy Searchandising I recommend reading the entire release below, but here is my favorite quote […]
OfficeMax chalks up conversions with its new site search and navigation
Most B2B customers have large catalogues with complex and highly attributed products. With some saying that over 70% of time is spent in the search and browse pages of your site, investing in Search and Navigation platforms can yield significant results is a part of the B2B e-commerce framework. In just their first month after […]
