Many of your customers will be using Google to search for your physical branch locations. In fact, when looking at most Distributors website analytics (like Google Analytics or PIWIK), the locations pages are often some of the most requested pages on your site! [Read more…]
B2X Partners Launch DigitalBranch.co – First-of-its-kind Platform for Driving Independent Distributor E-Commerce Success
New platform is an innovative approach to helping independent distributors in industrial, electrical, plumbing, PVF, janitorial/sanitation and HVAC drive their eCommerce business.
Ashburn, VA (June 01, 2017)
B2X Partners, a leading digital agency focused on B2B eCommerce for the independent distributor, launches DigitalBranch.co. The first of its kind, this website is entirely dedicated to supporting eCommerce success for the independent distributor. The site includes the new DigitalBranch™ Incubator, an education and training portal designed to serve all people working to drive eCommerce teams for industrial distributors. Incubator membership includes video training, monthly live webcasts and master classes, e-commerce platform reviews and summaries, all-access to a private Facebook community, weekly office hours and coaching, private content access and early views into all new programming, all created by thought leaders and practitioners in the B2B eCommerce space.
“This new platform fills a crucial gap that we kept hearing from customers and partners – ‘we don’t know what we don’t know’ when it comes to B2B eCommerce,” says B2X Partners Founder Bob Lewis. “Through our agency we provide strategy, design, technology selection, launch and post-launch services. Essentially acting as the interim digital team for our customers, providing expertise and leadership throughout their journey and assistance in developing their team going forward. But we saw another urgent need: there are few resources and communities focused on educating distributors how to go digital. This is a different kind of site – one that is 100% dedicated to helping independent distributors stay up-to-date and competitive in this rapidly evolving digital market,” he continued.
“While we provide the expertise and knowledge, our primary focus on serving our customers – and it’s their specific needs and opportunities that will continue to drive the content and services,” says Justin King, eCommerce expert and Partner at B2X Partners. “We are serving the individuals who are driving the distribution business – from the key stakeholders to day-to-day practitioners. The DigitalBranch™ Incubator provides continual education, focused training and webcasts, insights into eCommerce platforms trends and news. Everything we create is designed to be relevant, concrete and actionable. Our goal is to help make every single member’s job easier, clearer and forward-focused,” he added.
“The DigitalBranch Incubator is a resource we didn’t even know was missing,” said Les Johnson, CIO of the electrical distributor, North Coast Electric. “It will be a bedrock tool for management to build their strategic understanding and for my eCommerce team to have the training, tools and up-to-date information to really drive and optimize our own DigitalBranch.”
“The DigitalBranch™ Incubator has helped keep me learn all aspects of creating our own DigitalBranch,” said Amy Brown, Marketing Specialist at Hubbard Supply Company. “I especially like the updates on what MSC and Grainger are doing on their sites. It helps us shape what new customer experience changes we need to make on our own site and more importantly what benefit these changes will have for helping our customers do their job.”
DigitalBranch.co and the DigitalBranch™ Incubator launches June 2017. Early membership to the DigitalBranch ™ Incubator is available at: https://digitalbranch.co/join.
About B2X Partners
B2X partners is a full-service digital B2B E-Commerce agency focused on helping distributors develop and execute eCommerce strategies. With over 30 years of industry experience and best practices, B2X Partners bring this insight and best practices to complex B2B businesses in a way that is practical, profitable and focused on your success. At B2X Partners, we are passionate about helping distributors build AND operate their own DigitalBranch.
B2X Partners: http://b2xpartners.com
Without change, small and mid-size distributors are going to soon have a big problem.
Big distributors have invested in their eCommerce platforms and are seeing growth and loyalty build in their customer base. But it is no longer just the usual suspects of Grainger, MSC, Watsco, and Ferguson. Big box retailers like Home Depot are jumping into the game and fast.
Nona Tepper, at B2B eCommerce World, recently wrote about Home Depot:
Through a strategy named “One Approach, One Home Depot,” executives reason that unifying services for renovators and remodelers, installation providers and maintenance, repair and operations suppliers, or MROs, the company will drive sales from $88 billion today to $101 billion in 2018. By “moving beyond the 7-Eleven [convenience store] approach we will become the primary source for our Pro customers’ needs,” said Bill Lennie, executive vice president of outside sales and support.
New business models are needed to support our sharing economy, and that is starting to affect B2B businesses as well. Home Depot is seeking to unify services for renovators, remodelers, and installations providers to become the primary source for customers’ needs.
Small and mid-sized distributors are feeling the crunch from multiple directions. From Amazon to Grainger and now Home Depot. Even with these pressures, acquisitions, and investments, I believe small and mid-sized distributors can compete and even win.
Check out my recent article, “Small and mid-sized distributors, you can compete online” to learn how.