Stephanie Pike, Vice President, Digital and Channel Sales at Ricoh Americas Corporation, and I recently did a webinar with Internet Retailer that you can still listen to on demand. Stephanie provided fantastic insight on the transformation that is happening at Ricoh. Her insight is always strategic and tactical. The business case is a critical part of […]
3 Benefits of B2B eCommerce You May Not Have Considered
The benefits of B2B e-commerce are numerous. Revenue, Average Order Value (AOV) and Customer Loyalty top that list. However, there are benefits that are not as cut and dry and are much harder to measure. Call them byproducts of creating a unique and engaging customer experience. While many times we do not include them in our business […]
