Things change so fast in Social Media and technology, don’t they? You might have heard about Meerkat that made a big splash at SXSW. in 2015. Often, it is difficult to distill the value out of new services, platforms and products. I believe that Meerkat and the like platforms that follow have a real opportunity […]
7 “Boring” B2B Brands with Amazing Social Content
7 “Boring” B2B Brands with Amazing Social Content. That is the title of a post from inboundingmarketingagents.com. Boring for some, but not for the passionate B2B E-Commerce guy. So, my current employer not-withstanding, this is a great list that includes the Facebook pages logging fantastic content. I have most of these in my feed, and I get […]
B2B Social Example: Ridgid Tools
Question of the hour above the normal B2B e-commerce questions How are B2B companies using social? Not just how to use Twitter or LinkedIN, but how B2B organizations are actually using Social with their customers A great example is found amongst professional plumbers and contractors. Ridgid Tool uses tools that have been around for […]
B2B Social Media Community Example: Houzz
Meeting with a large plumbing fixture manufacturer, we were talking through the normal questions of where most of their traffic comes from, what type of Social Media activity do you do, etc. We talked through the normal Social Media sites – Facebook and Twitter, then moved on to Pinterest, and they brought up that […]
