Expert Report Launches to Help B2B Businesses Choose E-Commerce Software May 2016 FOR IMMEDIATE RELEASE E-Commerce Agency B2X Partners launches a new report titled “eXpert review: Mid-Market B2B E-Commerce Software,” which assesses the leading e-commerce software solutions, with an eye to helping mid-market B2B businesses find their next e-commerce software solution. With B2B businesses looking […]

B2B e-commerce isn’t just for the biggest companies. Small and mid-size distributors and other business can build online sales if they follow the right steps, B2B e-commerce expert Justin King says. Most B2B companies are taking a hard look at their e-commerce and digital strategy. But most have realized that building an e-commerce site is […]

In honor of eBay’s 20th anniversary, Julian Carroll sent me this infographic that he created.  Full credit to Julian and SnapParcel.com.  B2B continues to grow on the eBay platform, so check it out.

According to a Content Marketing Institute and Marketing Profs report, B2B content marketing is a strong marketing strategy. 38% of marketers say that Content Marketing is already effective in their organization.  Disruptive advertising and marketing is slowly being ignored.  We fast forward commercials, let phone calls go to voice mail, and most of us ignore […]

I regularly meet with entrepreneurs in the B2B E-Commerce space. I am so excited about what I see in the B2B market, and Sana Commerce is no exception. Introducing Sana Commerce There are many B2B e-commerce platforms from which to choose. Many of the existing platforms started in B2C.  In their eagerness to serve a […]

Part of building a great site is marketing the site when it is ready for launch. Conversion, average order value and loyalty are meaningless if your customers aren’t actually using the site. I received this question the other day: We are creating this great experience for our customers with great tools to help them do […]

E-commerce has a unique value proposition in B2B organizations. Of course, it is about customer acquisition, conversion, and average order value. But it also serves a bigger, long-term purpose. Customers are in more control than ever before. With 43 percent of Americans reaching retirement age in the next eight years, the next generation of buyers is […]

Guest post by Michael Noble CEO of Apruve.   Read his blog here. What was it like being a B2B company before e-commerce existed? B2B enterprises sent out catalogs, worked the phones and hired sales reps to criss-cross the country. When sales reps made a sale, credit was the norm. Net 30 was the courtesy extended to all (ahem, […]

Next week, I am emceeing and speaking at our annual B2B e-commerce Summit.  It is a great event that we have been doing for the last 5 years – first as Endeca and now continuing as Oracle.  My favorite part of the event is that it is almost all customer content,  addressing topics from product […]