Launching a B2B e-commerce site can be a daunting task. To get started, I have outlined some content as a guide to b2b e-commerce that may be helpful to you and your team. I have it organized a collection of posts in Chapter form, and continue to add to it. Please feel free use the contact page to suggest other helpful content.
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Chapters and Text
Chapter 1: Basics of B2B E-Commerce
Understanding what customers expect when they come to your site is the best place to start.
Chapter 2: Creating a Business Case
Learn how to create a b2b e-commerce business case that includes all of the components for caculating a return on investment.
Chapter 3: Review Great B2B WebSite Examples
Take a look at some of the best examples of B2B eCommerce in the marketplace today and understand what has made them great.
Chapter 4: The Secret to B2B E-Commerce
When most people talk about B2B eCommerce they typically reference B2C features that translate to B2B. Learn about the cornerstone of building a great B2B eCommerce experience.
Chapter 5: B2B E-Commerce Best Practices
This is an ongoing and changing list of b2b ecommerce practices, features and functions that distinguish b2b e-commerce sites.
On-site search is the number one feature B2B customers want on your site. On-site search allows your customers to find what they are looking for the way they want to find information. Learn what your on-site search should look like.
Chapter 7: Dealing with Channel Conflict
Channel conflict is a big barrier for entering b2b e-commerce. Learn how most companies address channel conflict and new and innovative ways of dealing with this problem